(ii)Dis-satisfiers (or hygiene factors) are an eye opener to management. Money is a hygiene factor, based on Herzberg’s Theory, but it is a motivation for a lot of employees. Following are the chief merits of Herzberg’s theory: (i)According to this theory, money is not a motivator.

The two-factor, or motivation-hygiene theory, developed from data collected by Herzberg from interviews with a large number of engineers and accountants in the Pittsburgh area. They were asked to share their previous … Applying this theory systematically can help create motivated employees that will help a company succeed. Following are the chief merits of Herzberg’s theory: (i)According to this theory, money is not a motivator. Herzberg's Hygiene Theory of Motivation The first piece of research that interests us was undertaken by Fredrick Herzberg in 1959 to investigate 'satisfaction at work.' Herzberg's motivation-hygiene theory is a popular but controversial theory of employee satisfaction. Herzberg theory of motivation tries to address employee problems by focusing on factors which give satisfaction as well as dissatisfaction to the employees working in the company. It is rather a hygiene factor. Definition: The Herzberg’s Motivation-Hygiene Theory is given by Fredrick Herzberg and his associates, who studied the variables that are perceived to be desirable to achieve goals and the undesirable conditions to avoid. The two-factor theory (also known as Herzberg's motivation-hygiene theory and dual-factor theory) states that there are certain factors in the workplace that cause job satisfaction while a separate set of factors cause dissatisfaction, all of which act independently of each other. This article explains the Herzberg Two Factor Theory of Motivation in a practical way. Herzberg diagram rocket and launch pad analogy diagram. After reading it, you understand the core of this effectiveness theory about motivating your employees.. What is the Herzberg Two Factor Theory of Motivation? Herzberg proposed the Motivation-Hygiene Theory, also known as the Two factor theory (1959) of job satisfaction. These results form the basis of Herzberg's Motivation-Hygiene Theory (sometimes known as Herzberg's Two Factor Theory). What are the basic components of Herzberg’s motivator-hygiene theory? Management must take due care of these factors, to prevent dissatisfaction. The hygiene-motivation theory KITA was used by Herzberg to explain why managers don't motivate employees. In this context, the study was conducted wherein the experiences and feelings of 200 engineers and accountants were analyzed. Frederick Herzberg, an American psychologist mostly known for introducing the two-factor theory or Herzberg’s motivation-hygiene theory. If you ask 100 people about their job conditions and environment than chances are that only 1 or 2 people would say that they are satisfied with their company and overall environment of the company. While the theory has its detractors, it has been used successfully in developing employee motivation in companies for over half a century.

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